Get your clients named in the answers ChatGPT, Gemini, Perplexity and Google's AI give. We measure where they stand, find the sources those tools trust, get your client onto them, and report it every month under your brand.
Why agencies are being asked
A buyer used to search, scan ten blue links and open three tabs. Now many of them ask ChatGPT or read Google's AI answer, and get two or three names back. If your client is not one of those names, the buyer never reaches the list of links where your SEO work shows.
Clients notice. They try the question themselves, see a competitor named, and ask their agency why. AEO and GEO give you a real answer: a score for how often your client is named, the sources behind every answer, and work that changes both.
Illustration. The names are made up; the pattern is what we see every week.
The terms, in plain English
You will hear all three. They overlap almost completely, so we deliver AEO and GEO as one service, built on SEO.
Search engine optimization. Getting a page to rank in Google's list of results. Measured in positions and clicks. Still the foundation, because AI tools mostly read pages that already rank.
Answer engine optimization. Getting a business picked as the direct answer: Google's AI Overviews and AI Mode, featured snippets, voice assistants, and chat answers. Measured by how often the business is named.
Generative engine optimization. The newer name for the same goal inside AI tools that write their answers, like ChatGPT, Gemini and Perplexity: being mentioned and cited as a source.
Nobody outside these companies knows the exact rules, but the patterns are easy to see when you check the same questions every month:
The agreement point is where most businesses are missing, and it is the part we are built for: getting a client onto the right third-party sites is what our link building team already does every day.
What is included / eight parts
Measurement, fixes on your client's own site, and mentions on the sites AI tools read. One service, one monthly report.
We agree 20 to 60 questions your client's buyers really ask, then ask each one in ChatGPT, Perplexity, Gemini and Google, in fresh sessions. Who is named, in what order, with which sources, all saved as dated screenshots. That is the starting score.
Every page the answers lean on, ranked by how often it appears: roundups, niche publications, directories, review sites, forum threads. You see exactly where competitors are listed and your client is not. This becomes the target list.
Page-by-page fixes for your client's site: the answer in the first two lines, FAQ sections built from the question set, and "best for" and comparison pages where buyers compare options. Your team applies them, or we write the copy.
One clear description of the business, used everywhere. Name, address and phone that match on the website, Google Business Profile and directories. Organization, LocalBusiness and FAQ structured data so machines read the facts without guessing.
We confirm the AI crawlers are not blocked, the important text loads without scripts, and the site is indexed in both Google and Bing. ChatGPT's search leans heavily on Bing, which many agencies never check.
When an AI tool repeats old prices, hours or services, we trace where the old version still lives, get it corrected, and push the updated pages to be re-read through Bing Webmaster Tools and Google Search Console.
We pitch the editors of the roundups and niche sites from the source map, so your client is included and described accurately, plus placements on relevant publications. Same manual vetting and outreach as our link building.
The same questions re-checked every month: mention rate per AI tool, new sources citing your client, who is named instead, screenshots, and next month's plan. Your logo, no mention of us.
You approve the question set. We run the audit across all four tools and send the starting score with screenshots.
The target sources, the crawler and index check, and a page-by-page fix list for your client's site.
Outreach to the cited sources, placements on relevant publications, and the content fixes going live on your client's site.
Same questions, same tools, same method. You get the new score, what changed, and the plan for next month.
What moved, what did not, and where the next three months should go. If something is not working, we say so.
Example layout with illustrative numbers, for a local client tracked on 30 questions.
| AI tool | Baseline | Month 1 | Month 2 |
|---|---|---|---|
| ChatGPT | 2 of 30 | 4 of 30 | 7 of 30 |
| Gemini | 1 of 30 | 3 of 30 | 5 of 30 |
| Perplexity | 3 of 30 | 5 of 30 | 9 of 30 |
| Google AI Overviews / AI Mode | 0 of 30 | 2 of 30 | 4 of 30 |
| Also in every report | What it tells you |
|---|---|
| Citations | Pages on your client's own site that AI tools link to as a source |
| New sources | Roundups, publications and directories that added your client this month |
| Competitors named | Who the AI names instead, and which sources they appear on |
| Wrong facts | Anything an AI tool says about your client that is out of date, and its status |
| Screenshots | Dated proof of every answer, ready to show your client |
Packages / white-label
Monthly prices include the placements listed in each package. Need more? Extra placements are billed at our published link prices, from $150. Start with the free check, no commitment.
Who it is for
Law firms, clinics, dentists, home services. "Best [service] near me" questions are exactly where AI tools name two or three businesses and skip the rest.
Buyers ask AI tools to compare products and shortlist options. If your client is missing from the "best tools for" roundups, they are usually missing from the answer too.
AI tools are more careful about sources on these topics, so mentions on established, relevant publications carry more weight. These are niches we already build links in.
The honest part
Worth knowing before you sell this to a client.
AI answers change with the wording, the person and the day, and nobody outside these companies controls them. We guarantee the work, the placements we agree, and an honest monthly measurement.
No invented Reddit threads, no fake reviews, no sock-puppet accounts. They get removed, and when they are traced back they damage the brand you are trying to build.
No hidden text, no instructions aimed at AI crawlers, no keyword stuffing. If a tactic only works while nobody looks closely, it is not something we put your client's name on.
AI tools mostly read pages that already rank and sites that are already trusted. Rankings and links are the foundation; AEO is the measurement and the mentions built on top of them.
Send us one client and the questions their buyers ask. Within 2 working days you will see who ChatGPT, Gemini, Perplexity and Google's AI name for those questions today, and which sources they lean on.
| AI tool | Named |
|---|---|
| ChatGPT | 1 of 10 |
| Gemini | 0 of 10 |
| Perplexity | 2 of 10 |
| Google AI Mode | 0 of 10 |
Illustrative numbers. Your client's check comes with a screenshot of every answer.
FAQ
AEO (answer engine optimization) services work on getting a business named inside the answers AI tools give, such as ChatGPT, Perplexity, Gemini and Google's AI Overviews. In practice that means measuring which questions the business shows up for, fixing its own pages so they answer clearly, and getting it mentioned on the sites those tools read.
GEO (generative engine optimization) is about being cited inside answers that AI tools write, like ChatGPT, Gemini and Perplexity. AEO is the older, broader term for being picked as the direct answer, which also covers Google's AI Overviews and featured snippets. SEO aims to rank a page in the list of results. In practice AEO and GEO use the same work, and both depend on SEO, because AI tools mostly read pages that already rank.
ChatGPT, Perplexity, Gemini, and Google's AI Overviews and AI Mode where they appear. If your client's buyers use another tool, such as Copilot, we can add it to the question set.
Months, not days. Page fixes count only after the pages are recrawled, and new mentions on other sites take weeks to be published and found. That is why we re-check the same questions every month and report the trend, not a single result.
No. AI answers change with the wording, the person asking and the day, and nobody outside these companies controls them. We guarantee the work and an honest measurement of it.
AI tools that search the web work from their own stored copies of pages. If they have not re-read a page since it changed, they repeat the old prices, hours or offers. The fix is to correct every source that still shows the old facts, then get the pages re-indexed in Bing Webmaster Tools and Google Search Console.
It does no harm, but no major AI search tool has said it relies on one. We treat it as optional and spend the time on what clearly moves answers: content that answers questions directly and mentions on trusted sites.
Yes. Reports and checklists carry your agency's brand, we never contact your client, and editors we pitch hear about your client's business, not about us.
Yes. AI tools that search the web read pages that already rank and sites that are already trusted, so rankings and links are what AEO is built on. AEO adds the measurement and the mentions on top.
With a fixed set of questions asked the same way every month, in fresh sessions with no personal history, and a dated screenshot of every answer. The score is how many of those answers name your client, per AI tool.
Book a call, name one client and the questions their buyers ask. We will run the free check and walk you through it.
Book a Free Discovery Call