October 6, 2026
Most advice on choosing a white label backlink agency is a checklist of good intentions: ask about quality, ask about turnaround, ask about reporting. Every agency will tell you the right answer to those questions. So we tried something different. We collected the price lists of 37 link sellers and compared them, site by site, to see what agencies are actually buying.
The results explain why so many agencies get burned, and they point to the questions that actually separate a good white label backlink agency from a reseller with a spreadsheet.
How we did it
We gathered the site lists that 37 link sellers in our network of outreach specialists and publisher contacts share with buyers, as they stood at the end of September 2026. Together they held 148,652 listings covering 35,433 unique websites. We matched every site across every list and compared what each seller claimed about it. We are not naming sellers or sites: the point is the pattern, not any one supplier.
16,510 sites were listed with a Domain Rating by two or more sellers. On 50.7% of them, the DR claims were 10 or more points apart. One site was listed at DR 71 by one seller and DR 11 by another. Another appeared on 23 different lists, where the claims ranged from DR 36 to DR 72.
Some of that is age: DR changes over time, and a list built six months ago shows six month old numbers. Some of it is copy and paste errors. Either way, the number on a list is not the number you are buying.
What it means for you: a white label backlink agency has to check DR and traffic itself, at the time of your order, from the source tool. If it is reading the number off a supplier's sheet, so are you.
For the typical seller in our data, 95% of the sites on its list were also on at least one other seller's list. Almost 4,000 sites appeared on 10 or more lists, and the most widely sold sites were on 23. Across all 148,652 listings, 85% pointed at a site that someone else was also selling.
That matters for two reasons. First, a site sold by everyone publishes for everyone, so your client's link sits next to whatever the last twenty buyers paid for. Second, "exclusive inventory" is a common sales line, and the data says it is rarely true.
What it means for you: ask where a site came from, and look at what else it has published recently. A quick test: open the site's last ten posts. If most of them are guest posts with commercial links, skip it.
Because the same sites sit on so many lists, the same placement is offered at different prices depending on who you ask. Even looking only at placements priced at $150 and up, we found the same site offered at prices 65% apart: one tech publication, listed at DR 78 to 83, was offered at $170 by one seller and $280 by another.
What it means for you: a higher price does not mean a better site. Judge the site, not the quote, and ask what the price includes: content, reporting and a replacement guarantee all cost money to provide.
These come straight from what the data showed. A good agency will answer every one of them without hesitating.
These lists came from the same supplier market we work in, which is exactly why every site we offer is checked by us first. Our standard is DR 40 minimum, 500+ monthly organic visits, spam score under 5% and real editorial content. You approve every site before anything is ordered, you can review every article, and every link comes with a white label report and a six month replacement guarantee. Pricing is published on our pricing page, starting at $150 per link with content included.
New to the idea? Start with what a white label backlink agency is and how it works. Already burned by a vendor? Read how to find a link building supplier you can actually trust.
Send us a niche and a target page. We will send a shortlist that passes all eight checks, and you decide before paying anything.
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